300% Install Growth for Hypercasual Game
Client: MegaPlay Studios · Vertical: Gaming · Timeline: 30 days
MegaPlay Studios needed to scale installs for their new hypercasual game in 30 days while maintainin...
Bidroid deployed a multi-network CPI campaign using rewarded video placements and lookalike audience...
Delivered 300% install growth at 42% lower CPI in just 30 days.
About MegaPlay Studios
MegaPlay Studios is an independent mobile gaming studio specializing in hypercasual games. With their latest title reaching 1 million organic downloads in the first week, they needed to accelerate paid user acquisition to capitalize on early momentum.
The primary challenge: MegaPlay had a strict CPI ceiling of $0.40 for Tier 1 markets and needed to scale to 100,000 installs per month within 30 days while maintaining a D7 retention rate above 30%.
Scale Fast Without Sacrificing Quality
Strict CPI ceiling of $0.40 in Tier 1 (US, UK, DE, AU)
D7 retention must stay above 30% for LTV viability
Previous network delivered 60% invalid installs (device farms)
30-day window to prove scale before seasonal window closes
No rewarded video experience — creative testing from scratch
Multi-Channel CPI Strategy with Quality Controls
Bidroid deployed a three-pronged campaign architecture: (1) Rewarded video CPI via our top-performing gaming publishers, (2) Interstitial display across casual gaming apps for volume, and (3) Lookalike audience targeting based on MegaPlay's top 1% payer profiles from organic users.
All traffic passed through Bidroid's fraud detection layer with custom rules configured specifically for hypercasual gaming patterns. Device farms and click flooding sources were blacklisted within 48 hours based on post-install behavioral patterns.
Delivered in 30 Days
300%
Install Growth
42%
CPI Reduction
38%
Day-7 Retention
$2.4M
Revenue Increase
“Bidroid delivered results we couldn't achieve with other networks. The quality of users was exceptional, and their fraud detection saved us from wasted spend.”
Alex Chen
VP Marketing, MegaPlay Studios
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